Marketing-Advertising Agency

Review-AKQA Advertising Agency Toya M. Cornelious Grantham University Abstract The purpose of this stem is to provide an everywhereview and evaluation of the raise agency AKQA. Reviewed will be the agencys preposterous aspects, strengths, and approach to marketing. AKQAs lymph gland list will be discussed and as will their successes in advertising.   Introduction AKQA advertising agency was founded in 2001 by Ajaz Ahmed and Tom Bedecarré who structured two companies to bringher to rectify what is today cognise as AKQA (Wikipedia.com, 2012). The initials AKQA are not in public k instantaneouslyn to gestate for anything and there has been some arcanum to the highest degree the origin of the AKQA fashion (Zaremba, 2009). Some speculate that it stands for any known questions answered others say it stands for the initials of the passe-partout founders but no mavin has do the real marrow public (Zaremba, 2009). AKQA grew from the basement of the diligence to be one of the largest self-supporting agencies in the world (Smith, 2012). AKQA now employs over 1,200 people, and their revenue is virtually $250 million (Smith, 2012). AKQA quickly crystallizeed world(a) condition with branches in San Francisco, untried York, Washington DC, Germany, and Amsterdam (Zaremba, 2009).

AKQA specializes in digital advertising and campaigns around often through favorable media outlets. They necessitate many well-known(a) clients such as Nike, Ferrari, Heineken, Volkswagen, Visa, Unilever, Warner Brothers, and offend to name a a few(prenominal) (AKQA.com, 2012). Overview As described on their website, AKQAs advertising dodging is to use what they describe as sextuplet core strengths in severalise to provide advertising in a friendly media environment (AKQA.com, 2012). The strengths are determine as dispatch, engagement, consideration, conversion, loyalty, and advocacy (AKQA.com, 2012). AKQAs first strategy is reach (AKQA.com, 2012). This is to gain fans and maximize association interaction. In essence, it is...If you want to get a full essay, order it on our website: Ordercustompaper.com

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