Case Study in Strategic Marketing

CASE STUDY: REALTY WORLD immovable valet is a full-service real estate agency. The confederation employs a broker, a receptionist, a bookkeeper, and a lease administrator. All sales agents atomic number 18 autarkic contractors who are paid on commission. The company (broker) earns 1% of either sales. Real estate commissions average 6% of sell determine. Therefore, 5% of the selling price goes to the independent sales agents, not the company. In addition, the company generates income through a residential cleanup position service. detain year, the company earned $25,000 through the cleaning service. delay year, agents in the company sold a total of $10million in commercialised real estate and sold an average of volt residential transactions to each one calendar calendar month with an average transaction price of $500,000. Property management is take intensive and requires a regular administrator. It is difficult to manage flake for absentee owners. However, the company generated nearly $5,000 per month in residential rental fees and another $10,000 per month in substantial commercial berth management contracts. The commercial property management required sub-contracting of cleaning, nutriment and landscaping services that averaged $5,000 per month. level 1: Qualitative Questions 1. How would you secure or identify the companys Strategic pedigree Units (SBUs)? Answers depart vary: residential sales, commercial sales, residential rentals, commercial property management, and cleaning service. 2. utilize revenues generated and potential for growth as two variables, prepare a BCG matrix for Realty World. Answers will vary based on the perception/projections for potential growth. Students should be prepared to defend or support why they place an SBU in the chosen quadrant. 3. anticipate that Realty World is situated in your city, develop a SWOT analysis for Realty World using actual news sources. L evel 2: Quantitative Questions 1. Calcu! late revenues generated for each of the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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