Pfizer corporation

Table of Consents

1.         Introduction

2.         Industry Environment

3.         Strategy

4.         Building Blocks Approach

1)          Short-term Liquidity

2)          Capital Structure and long Solvency

3)          Asset Utilization

4)          Profit Margin

5)          Return on Investment

5.         Conclusion

1.          Introduction

Pfizer is a world(a) pharmaceutical and consumer products company, which discovers, develops, manufactures, and markets medicines for humans and animals. The company consists of three SBUs (Strategic Business Units):

- Pharmaceutical

- savage Health

- *Consumer Health Care

The company produces the impotence treatment Viagra, cholesterol laborious Lipitor and, for high blood pressure and angina, Norvasc. The animal percentage produces treatment both for livestock and pets. The companys consumer division produces the consumer drugs Listerine, Certs, Dentyne. Pfizer engages in multinational business both through their subsidiaries and distributors. The companys headquarters are dictated in New York, US.

Pfizer is a removeer in the research-based health care industry, and its strengths lie in its innovative R&D and strong marketing capabilities. When Pfizers operations began in 1849, its focus was on the research and development of innovative pharmaceutical compounds, and it is this activity, which remains subject matter to the companys interests.

The company traces its origins back to 1849 when cousins Charles Pfizer and Charles Erhart founded Charles Pfizer and Company in Brooklyn, New York. In 1928, Dr. Alexander Flemings stripping of penicillin started the expansion of modern medicine and offered apply in the battle against infection. But penicillin couldnt be manufactured in large quantities to help people until Pfizer pioneered its mass production.

The success of penicillin lead to the companys initial public offering in June 1942. In 1950, oxytetracycline (oxytetracycline), a broad-spectrum antibiotic represented the result of the companys first discovery program and became the first pharmaceutical sold in the US under the Pfizer label.

A new pharmaceutical...

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