Black Box Model

? ? ADVERTISING?PLAN? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? San?Francisco? disk operating system?University? Fall?2010? MKTG?434? V.?Papyrina? ? ? ? ? ? ? ? ? ? ? Group?3 ? douse?OF?CONTENTS? ? blackberry? advert?Plan? 1.?Problem?Definition.................................................................................................................................................... 3? ? 2.?Advertising?Objective ................................................................................................................................................ 3? ? 3.?Situation?Analysis ...................................................................................................................................................... 3? ? 4.?The?Target?Audience ................................................................................................................................................. 6? ? 5.?Consumers?Perceptions ........................................................................................................................................... 8? ? 6.?The?Competition ....................................................................................................................................................... 8? ? 7.?The? notional?Strategy...........................

................................................................................................................... 10? ? 8.?The?Creative?Brief ................................................................................................................................................... 12? ? 9.?References .............................................................................................................................................................. 14 2? ? 1.?Problem?Definition? berry?Advertising?Plan? berry?devices?are?a? government note?of?PDAs?and?cellular?phones?that?have?commonly?been?use?by?business?...

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