Writing tips and writing guidelines for students. Case study samples, admission essay examples, book reviews, paper writing tips, college essays, research proposal samples.
Saturday, December 28, 2019
Examples Of Advertisement On Content And Communications...
Advertisement 1: Content and Communications Executive From the advertisement: ââ¬Å"You are personable, dedicated to delivering quality work and are always three steps ahead. You consider yourself a brand journalist, a content creator, a writer, a strategist. You pride yourself on being able to develop and maintain relationships. You will be comfortable in managing both small and large projects. You dream about storytelling, about brands and content, about people and what makes them tick. You are annoyingly organised.â⬠Working for a SaaS company like Zoho, I constantly write various types of copy for the web and, occasionally, print. I write landing pages, AdWords copy, internal and third-party blogs, and more. From outlining a piece toâ⬠¦show more contentâ⬠¦Some of the Twitter campaigns Iââ¬â¢ve executed are #SayYesToAutomation, Rapid all the way, and The Citizen Developer story. To feed my love for storytelling, I also compiled twenty customer case studies and presented them in a story-format for easy reading. I then ran these stories as a partly-paid and promoted campaign on Twitter, and named it #AppStories. In my four years at Zoho, Iââ¬â¢ve drafted collaterals for a business-savvy audience, transferring the value of Zohoââ¬â¢s products to them. Iââ¬â¢ve co-worked with designers, copywriters, and copy editors of varied languages and backgrounds, and so I consider myself adept in both written and oral communication. I am ever ready to team up to get work done. As I handle many tasks over a short period of time, itââ¬â¢s vital that I distribute my work hours and cope under the pressure of publishing copy in a consistent manner. Since generating copy for social media and online ads requires fast turnouts, Iââ¬â¢m no stranger to organising my time and tasks within short deadlines for optimum output. These are the qualities that make me a suitable fit for this job role. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â Advertisement 2: Communications Content Specialist From the advertisement: You will be responsible for generating and maintaining opportunities for our clients to reach a targetedShow MoreRelatedMountain Dew Essays1163 Words à |à 5 PagesMountain Dew The Mountain Dew case centers on the decision that the BBDO team and Pepsi executives made in regards to the Super Bowl advertisements to be aired in 2000. The creative team came up with 10 possible scenarios. Since their meeting took place in October (4 months prior to the Super Bowl) they had little time to produce the ads. The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3, the best 2 would beRead MoreEssay on Career Profile: Advertising Executive1364 Words à |à 6 Pages Career Profile Task The career that I have chosen to profile is that of an Advertising Executive. Advertising professionals combine creativity with sound business sense to market a product based on financial, sociological, and psychological research. To ensure this complicated process works smoothly, advertisers spend a lot of time in the office (a six-day week is not unusual). Most of their time is spent brainstorming, creative blockbusting, and sifting through demographic research; less timeRead MoreDigital Marketing Web Analysis Report1369 Words à |à 6 Pages Digital Marketing Web Analysis Report Studentââ¬â¢s name: Institution: Instructor: Subject: ââ¬Æ' Executive Summary This report looks at the company website for Kogan.com which is the client organization and Appliances online, the field related competitor. The criteria used for analysis depends upon four identified criteria which include: trust, content, usability and design. This four criteria will be used to identify the strengths and weaknesses of the particular websites identified above mainly theRead MoreReport on Nido1305 Words à |à 6 Pagescommercials and radio advertisements, for its promotional activity. Billboards: The current campaign of NIDO fortified milk is based on ââ¬Å"10 signs of good nutritionâ⬠. à The billboards they used for this campaign were really innovative. Each billboard projected one of the 10 signs. For good appetite, the billboard had been cut in a shape that had a bitten corner. Another hoarding put up on a pedestrian bridge over two roads showed ââ¬Å"muscle developmentâ⬠. Television Advertisements: Nestle airs variousRead MoreAdvertising agencies today are confronted with the ever-evolving nature of technology and new1000 Words à |à 4 Pagesbecoming less effective due to the significant increase in the number of platforms for getting messages to target audiences. In my essay I will discuss the challenges that the digitalization of communications has had on advertising agencies and its effects on consumers, the media and brands, with examples of how these companies are overcoming these problems to solve their clientsââ¬â¢ brand or business issues. Consumers are now in control of their media consumption and how and when they are exposedRead MoreNTT DoCoMo: Marketing i-mode957 Words à |à 4 Pagesto create a system that formed a win-win situation for both the developers and the subscribers. Q2. There are four main parties in the value chain of i-mode: First of all the handset manufactures, right after those DoCoMo itself, followed by the content partner and the users (see Exhibit 1). Handset manufacturers: The handset manufacturers benefit from a growing market, an increased turnover and the growth of cell phone penetration, resulting in a faster fluctuation of new handset models. MeanwhileRead MoreImportance of Communication within and Outside an Organization1752 Words à |à 7 PagesIntroduction Communication is an important aspect within and outside an organization, mostly when there are complex multiple issues that need to be addressed. When crisis arises, it is necessary for the organization to act upon those issues and find solutions to them. An effective communication inside and outside organization improves the workflow and overall performance. It is therefore necessary for organization to improve their communication and acquire new developed technologies that can beRead MoreEvaluating Website Usability1347 Words à |à 5 Pagesimportant aspect to usability is the quality of the content on the website, and how well that content is organized. How many of us have given up on a website because the information we are looking for is too hard to find? Every Internet user has experienced that at least once in their user experience. The website that is the subject of this paper is Usability.gov. Preliminary topics of the website include definitions of usability and some examples of real life applications. The website is certainlyRead MoreThe Brand in the Hand: Mobile Marketing at Adidas1615 Words à |à 7 Pagesexisting customers through its advertisements at sporting events and sports teams and players sponsorships. à By using sports icons and innovative ways of delivering its advertisements, Adidas hoped to be perceived as a brand that effectively harnessed ââ¬Å"the emotional concepts of improvement, challenge and achievement, bringing them to life in an inspirational narrativeâ⬠. à By directing its marketing efforts in digital media, personal mobile gateways, innovative advertisements, as well ââ¬Ëintuitive marketingââ¬â¢Read MoreThe Impact Of Social Media On The Business Marketing Essay1525 Words à |à 7 Pagesthe impact of using social media on the business marketing compared to the tel evision and posters and billboards along the road sides in terms of the customer influence and the costs involved the both prospective. The research covers the most basic content in the areas of customerââ¬â¢s application of social media sites when finding out about the products. The major sites that are considered are facebook and twitter usage by the different companies and customers to get their services satisfaction. The research
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment