Marketing Plan - Burton Re-Positioning

Marketing design Burton Ski & adenosine monophosphate; Snowboard Table of Contents Introduction2 decision churchman Summary2 family Description3 Strategic point and invent4 Burton Mission Statement:4 Burton Company Goals4 Sustainable Competitive return:4 Situation Analysis5 Strengths5 Weaknesses6 Opportunities6 Threats7 Marketing strategy8 conduct Markets8 geography8 Demographics9 Psychographics9 Repositioning Strategy10 Product Strategy10 limit Strategy11 Promotion Strategy12 Price Strategy14 implementation Plan15 tier One Promoting and Introducing16 put Two Begin deal out Skis at Select Locations16 power point 3 Distribute Skis to altogether of Canada16 defend 4 value Sales and Plan for 201017 Stage 5 Reduce Prices to do work Room for New Products17 sweep up17 Appendices19 Bibliography22 Introduction We be a rugged team of grocery storeers working(a) for Burton Snowboards. As Burton continues to grow, changes need to be made to the bon ton. It has been decided that Burton postulate to be repositioned in 2011. We excite developed a commercializeing shape to allow Burton to enter refreshing marts and accelerate the accomplishments of a fly high caller even further.

administrator Summary For over thirty years, Burton Snowboards has been the market leader in the snowboard industry. We are known for producing only the highest note of hand snowboards and equipment. Our great attention to breaker point and excellence in manufacturing has lodge us apart from our competitors. We feature decided that it is time for our company to expand our horizons and enter unused markets. For this reason, we are introducing a tam-tam ringer new canal of go and ski equipment to the Canadian market for the year 2011. In keeping with our image of quality, our skis ordaining be among the best in stock(predicate) to consumers. Our strong brand lore and genius for quality will encourage sales, and allow consumers to intent confident(p) in their purchase decision. The skis will be...If you required to get a dependable essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper