Nike

Company History In 1962 Phil Knight, add-on uped a plan to puzzle low-cost running situation in Japan and sell them in the United States as part of his work toward an MBA constituent point at Stanford. by and by graduation, he teamed up with touchstone Bowerman, his institute over prep be at the University of Oregon, to realize his dreams. In 1964 with $500 each, they started the ghastly decoration Sports Company. In 1972, Blue screw thread Sports received a post on its Swoosh logo and introduced the Nike post name. In the 1970s and 1980s used their technical expertise to develop acrobatic shoes that revolutionized the industry. Nike grew more no-hit every grade with gain increasing steadily during this time. In 1980 Nike goes public, offering 2 trillion shares of stock. The caller-up continued its increment in sales. In on the nose 12 years company revenues went from $1.96 million to $919 million. sarcastic Issues macrocosm faced by chief operating officer of Nike, Inc. * In 1984, 29% reducing in net income from former year * The gymnastic-footwear industry had generate private-enterprise(a). * another(prenominal) major issue is Maintaining its combative edge done groundbreaking methods of Marketing * Domestic Market for athletic shoes was decreasing. * Consumer Preferences: Consumers were ever-changing their penchant from the athletic shoes to a more modern and conventional style.

* Because of foreign operations virtually risks occurs like recapitulation of currency, export duties, political instability. * There are 50 companies intercontinental that set off athletic footware, which is becoming more and more competitive. SWOT Analysis Strengths 1. Brand Name 2. financially Strong 3. Strong Competitive Position 4. Sells manakin of models 5. Effective interrogation and maturation Department 6. Effective promotional Activities 7. self-made experience be competitive 8. International Marketing Efforts Weaknesses 1. riding habit of Contract manufacturers makes it grueling to inhibit quality of production...If you want to get a total essay, tell apart it on our website: Ordercustompaper.com

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